Instead, Apple prefers to host its own flashy events and dominate the news cycle.īut this year marked a change as Apple gears up to become a bigger services provider.
It doesn't have a booth or hosts any press events, and it almost never releases news related to CES products. "For instance, Amazon and Alexa owned the smart home, which is significant," Moorhead said.Īpple's never had an official presence at CES. But as he pointed out, "sometimes buzz doesn't indicate impact."
"in my circles, the first thing people wanted to talk about was the news between Samsung and Apple," Moor Insights & Strategy analyst Patrick Moorhead said. It's Samsung's 10th-anniversary phone and is expected to pack in big changes like an in-screen fingerprint reader.īoth developments managed to capture the attention of CES attendees and people watching from afar. The smartphone, likely the Galaxy S10, is one of the most anticipated new devices of the year. 20 in San Francisco, just ahead of the Mobile World Congress trade show in Barcelona.
The company on Thursday said it'll launch its next flagship phone on Feb. In the case of Samsung, it even managed to upstage itself. 20 at Samsung's Unpacked event in San Francisco Playing nice with the world's biggest TV makers is a natural step for Apple ahead of the launch of its long-rumoured streaming video service.Īt CES 2019, Apple finally sets iTunes, AirPlay loose In the case of Apple, it's started letting TV makers like LG and Vizio access its AirPlay and HomeKit technology, and Samsung's 2019 TVs will even come with iTunes built in. This year there was also a lot of noise from Google and Amazon, which are vying to be the primary voice assistant provider for smart home gadgets and other technolĮven with all of that, Apple and Samsung - two of the most powerful companies in tech - managed to generate some of the biggest buzzes in Las Vegas and they didn't have to hold major press events to get the attention.
Big players like Samsung, LG and Sony unveil their newest TVs, home appliances and other devices, while smaller companies show off everything from, say, bread-making robots to a toothbrush that allows you to brush your entire mouth in 10 seconds. The Las Vegas confab is the event that sets the stage for the coming year in tech.
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